---
title: How does lead scoring work in snapAddy VisitReport?
description: "Lead scoring in snapAddy VisitReport: add the Data Agents workflow to the event, run lead score in the reports overview and fix missing values."
---

[Skip to content](https://portal.snapaddy.com/knowledge/how-does-lead-scoring-work-in-visitreport#main-content)

- [English](https://portal.snapaddy.com/knowledge/how-does-lead-scoring-work-in-visitreport)
- [Deutsch](https://portal.snapaddy.com/de/knowledge/wie-funktioniert-das-lead-scoring-in-snapaddy-visitreport)

English

Show submenu for translations

[![AppSignet](https://portal.snapaddy.com/hs-fs/hubfs/AppSignet.png?width=60&height=60&name=AppSignet.png)](https://portal.snapaddy.com/knowledge?hsLang=en)

Open main navigation

Close main navigation

- - [English](https://portal.snapaddy.com/knowledge/how-does-lead-scoring-work-in-visitreport)
    - [Deutsch](https://portal.snapaddy.com/de/knowledge/wie-funktioniert-das-lead-scoring-in-snapaddy-visitreport)

  English
  
  Show submenu for translations
- [snapAddy website](https://www.snapaddy.com/)

[snapAddy website](https://www.snapaddy.com/)

 snapAddy Knowledge base - How can we help?

- There are no suggestions because the search field is empty.

1. [snapAddy Knowledge Base](https://portal.snapaddy.com/knowledge?hsLang=en)
2. [snapAddy DataAgents](https://portal.snapaddy.com/knowledge/snapaddy-dataagents?hsLang=en)
3. [Workflows](https://portal.snapaddy.com/knowledge/snapaddy-dataagents?hsLang=en#workflows)

# How does lead scoring work in snapAddy VisitReport?

## Lead scoring in snapAddy VisitReport rates captured leads with a VisitReport workflow from snapAddy DataAgents. The result is shown in the reports overview in the Lead Score column.

### What is lead scoring in snapAddy VisitReport?

Lead scoring in snapAddy VisitReport is a rating of captured leads. A VisitReport workflow in snapAddy DataAgents calculates the value from the answers of a report. The reports overview shows the result in the **Lead Score** column as a value from 0 to 100 with flame icons.

The workflow can also fill an additional column with a text rating, for example Cold, Warm and HOT.

![](https://portal.snapaddy.com/hs-fs/hubfs/undefined-Sep-14-2026-02-51-11-8510-PM.png?width=375&height=451&name=undefined-Sep-14-2026-02-51-11-8510-PM.png)

 **Note:** Lead scoring **needs a license for snapAddy DataAgents**. Without this license, no lead scoring workflow is available. The scoring logic is part of a DataAgents workflow and is fully adaptable. The snapAddy system integration team configures the lead scoring workflow. For changes, contact your Customer Success Manager. 

### How do I set up lead scoring for an event?

A lead scoring workflow in snapAddy DataAgents is required. When it exists, set up lead scoring in the event settings, in the **Workflows** tab. Select the lead scoring workflow there and enable the **Lead score** execution behavior.

1. Open the event in the [VisitReport Dashboard](https://app.snapaddy.com/visitreport) and go to **Settings \> Workflows**.
2. Click **Select workflow**.
3. In the **Select workflow** dialog, select the lead scoring workflow from the list.
4. Under **Execution behavior**, enable the **Lead score** option. You can then start the workflow manually to run lead score in the reports overview.
5. Click **Save**.

You can also enable **On report completion** or **On report review** in the same dialog. The workflow then runs automatically at that moment.

![](https://portal.snapaddy.com/hs-fs/hubfs/undefined-Sep-14-2026-02-51-11-6008-PM.png?width=450&height=478&name=undefined-Sep-14-2026-02-51-11-6008-PM.png)

The **Lead Score** column becomes an active action in the reports overview only after you save. For general information about adding a workflow to an event and about the available workflow types, see [How do I add a workflow to a VisitReport event?](https://portal.snapaddy.com/knowledge/wie-hinterlege-ich-einen-workflow-in-einem-visitreport-event?hsLang=en)

### How do I run lead scoring in the reports overview?

Start lead scoring in the reports overview with the play icon in the **Lead Score** column. A run always covers all reports of the event, not one single report.

1. In the VisitReport Dashboard, open the **Reports** area.
2. In the **Lead Score** column header, click the play icon.
3. In the **Run lead score** window, click **Run lead score**. The window also shows the name of the workflow that is set up for lead scoring.
4. Refresh the page to see the results.

![](https://portal.snapaddy.com/hs-fs/hubfs/undefined-Sep-14-2026-02-51-11-3846-PM.png?width=350&height=187&name=undefined-Sep-14-2026-02-51-11-3846-PM.png)

### Why is no lead score shown?

No lead score is shown when the run is not complete, or when the event has no lead scoring workflow. Refresh the page first, because the reports overview does not update the values automatically.

If both points are correct, check the execution in the [Logs](https://portal.snapaddy.com/knowledge/executions-in-dataquality-automation?hsLang=en) area in snapAddy DataAgents. It shows every execution with its status and the path it took.

If you have more questions, feel free to contact our support under [support@snapaddy.com](mailto:support@snapaddy.com) or your Customer Success Manager.

- [Global Settings](https://portal.snapaddy.com/knowledge/global-settings?hsLang=en#main-content)

    - [Frequently Asked Questions (FAQ)](https://portal.snapaddy.com/knowledge/global-settings?hsLang=en#frequently-asked-questions-faq)
    - [Profile Settings](https://portal.snapaddy.com/knowledge/global-settings?hsLang=en#profile-settings)
    - [User Management](https://portal.snapaddy.com/knowledge/global-settings?hsLang=en#user-management)
    - [General Settings](https://portal.snapaddy.com/knowledge/global-settings?hsLang=en#general-settings)
- [Video Tutorials](https://portal.snapaddy.com/knowledge/video-tutorials?hsLang=en#main-content)

    - [snapAddy VisitReport](https://portal.snapaddy.com/knowledge/video-tutorials?hsLang=en#snapaddy-visitreport)
    - [snapAddy LeadResearch](https://portal.snapaddy.com/knowledge/video-tutorials?hsLang=en#snapaddy-leadresearch)
    - [snapAddy BusinessCards](https://portal.snapaddy.com/knowledge/video-tutorials?hsLang=en#snapaddy-businesscards)
    - [snapAddy Quick Tips](https://portal.snapaddy.com/knowledge/video-tutorials?hsLang=en#snapaddy-quick-tips)
    - [CRM Integrations](https://portal.snapaddy.com/knowledge/video-tutorials?hsLang=en#crm-integrations)
- [CRM Integrations](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#main-content)

    - [Frequently Asked Questions (FAQ)](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#frequently-asked-questions-faq)
    - [CRM System integration (Mapping)](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#crm-system-integration-mapping)
    - [Salesforce](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#salesforce)
    - [MS Dynamics 365 CRM](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#ms-dynamics-365-crm)
    - [SAP Sales Cloud](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#sap-sales-cloud)
    - [HubSpot CRM](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#hubspot-crm)
    - [Pipedrive](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#pipedrive)
    - [Sugar CRM](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#sugar-crm)
    - [Suite CRM](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#suite-crm)
    - [SAGE CRM](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#sage-crm)
    - [Close CRM](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#close-crm)
    - [weclapp](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#weclapp)
    - [snapAddy API](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#snapaddy-api)
    - [Zapier](https://portal.snapaddy.com/knowledge/crm-integrations?hsLang=en#zapier)
- [snapAddy BusinessCards](https://portal.snapaddy.com/knowledge/snapaddy-businesscards?hsLang=en#main-content)

    - [Frequently asked questions (FAQ)](https://portal.snapaddy.com/knowledge/snapaddy-businesscards?hsLang=en#frequently-asked-questions-faq)
    - [First steps](https://portal.snapaddy.com/knowledge/snapaddy-businesscards?hsLang=en#first-steps)
    - [Export](https://portal.snapaddy.com/knowledge/snapaddy-businesscards?hsLang=en#export)
    - [Digital business cards](https://portal.snapaddy.com/knowledge/snapaddy-businesscards?hsLang=en#digital-business-cards)
    - [BusinessCards Quick Tips](https://portal.snapaddy.com/knowledge/snapaddy-businesscards?hsLang=en#businesscards-quick-tips)
- [snapAddy VisitReport](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#main-content)

    - [Frequently Asked Questions (FAQ)](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#frequently-asked-questions-faq)
    - [Working with the VisitReport app](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#working-with-the-visitreport-app)
    - [Working within the VisitReport Dashboard](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#working-within-the-visitreport-dashboard)
    - [Export (CRM, PDF, Excel ...)](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#export-crm-pdf-excel)
    - [Inventory Data](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#inventory-data)
    - [Video instructions](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#video-instructions)
    - [E-Mail Integration](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#e-mail-integration)
    - [Meetings](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#meetings)
    - [VisitReport Quick Tipps](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#visitreport-quick-tipps)
    - [Questionnaire](https://portal.snapaddy.com/knowledge/snapaddy-visitreport?hsLang=en#questionnaire)
- [snapAddy LeadResearch](https://portal.snapaddy.com/knowledge/snapaddy-leadresearch?hsLang=en#main-content)

    - [Frequently Asked Questions (FAQ)](https://portal.snapaddy.com/knowledge/snapaddy-leadresearch?hsLang=en#frequently-asked-questions-faq)
    - [Installation and Setup](https://portal.snapaddy.com/knowledge/snapaddy-leadresearch?hsLang=en#installation-and-setup)
    - [Working with contact data](https://portal.snapaddy.com/knowledge/snapaddy-leadresearch?hsLang=en#working-with-contact-data)
    - [Exporting the contact data](https://portal.snapaddy.com/knowledge/snapaddy-leadresearch?hsLang=en#exporting-the-contact-data)
    - [LeadResearch in Chrome & Edge](https://portal.snapaddy.com/knowledge/snapaddy-leadresearch?hsLang=en#leadresearch-in-chrome-edge)
    - [LeadResearch in your CRM System](https://portal.snapaddy.com/knowledge/snapaddy-leadresearch?hsLang=en#leadresearch-in-your-crm-system)
    - [Technical requirements](https://portal.snapaddy.com/knowledge/snapaddy-leadresearch?hsLang=en#technical-requirements)
    - [Microsoft 365 Integration (Outlook)](https://portal.snapaddy.com/knowledge/snapaddy-leadresearch?hsLang=en#microsoft-365-integration-outlook)
    - [Automation](https://portal.snapaddy.com/knowledge/snapaddy-leadresearch?hsLang=en#automation)
- [snapAddy DataAgents](https://portal.snapaddy.com/knowledge/snapaddy-dataagents?hsLang=en#main-content)

    - [Frequently Asked Questions (FAQ)](https://portal.snapaddy.com/knowledge/snapaddy-dataagents?hsLang=en#frequently-asked-questions-faq)
    - [Installation and Setup](https://portal.snapaddy.com/knowledge/snapaddy-dataagents?hsLang=en#installation-and-setup)
    - [Workflows](https://portal.snapaddy.com/knowledge/snapaddy-dataagents?hsLang=en#workflows)
- [Data Enrichment](https://portal.snapaddy.com/knowledge/data-enrichment?hsLang=en)

[![sA Logo](https://portal.snapaddy.com/hs-fs/hubfs/sA%20Logo.png?width=120&height=29&name=sA%20Logo.png "sA Logo")](https://www.snapaddy.com)

Haugerkirchgasse 7  
97070 Würzburg  
Germany

[Legal notice](https://www.snapaddy.com/en/legal/imprint.html)

<https://linkedin.com/company/snapaddygmbh> <https://www.xing.com/companies/snapaddygmbh> <https://www.youtube.com/channel/UComiI_lYMqWGmC-dzU78pHw> <https://medium.com/snapaddy-tech-blog> <https://de-de.facebook.com/snapaddy/> <https://www.instagram.com/snapaddy/>

Copyright © 2025, snapAddy GmbH  
<https://www.snapaddy.com/en/legal/imprint.html>